Disregarding Seattle’s predictably cantankerous weather this afternoon (rain, on a holiday weekend? OH WHAT A SHOCKER), it’s starting to feel more and more like summer might actually be on the way, and thus it is time to do something about my cave-dweller’s skin—without, of course, actually exposing it to sunlight.

(Remember lying out in the sun, your bare face aimed skyward, deliberately frying your skin? Jeez, what were you thinking? File that self destructive behavior— along with smoking those godawful Capri Menthols and drinking Boone’s Strawberry Hill “wine”—under “Youthful Indiscretions”, girlfriend.)

I love this bronzer by BeneFit because 1) it’s not glittery/shimmery/pumped full of magical fairy dust, 2) it’s super easy to apply and works for multiple purposes, and 3) it lasts FOREVER.

The product comes with a little narrow brush which I think works great for sweeping some powder on the crease of my eyes (creates a nice polished look without actually having to fuss with shadow, the effect is even better if you brush on a little light-colored powder on the lids afterwards). You could always just use a powder brush for applying the bronzer if you don’t like the supplied one (Amazon reviewers seem to universally hate it). The bronzer goes on evenly and adds a perfect amount of sun-warmed color to your face, and even does a good job of defining cheekbones (or in my case, “cheek areas, which may or may not include actual bones”). I usually dust a little on my cheeks, nose, forehead, and chin.

Despite fairly regular use there’s hardly a dent in the product, and I’ve had it for years. I LOVE BeneFit.

Link: Hoola Bronzer on Amazon
Ballpark Price: $26