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Lander Essentials 3-IN-1 Bubble Bath

bubblebath.jpgSome companies really understand the power of good packaging. Apple, for instance. Tiffany. Benefit.

Lander Essentials appears to be a brand that went for the Quirky branch of packaging strategy, a la philosophy, but stopped off for seventeen beers on the way. Each flavor of the Lander Essentials line of bubble bath includes a column of text describing its contents from a sensory experience perspective; unfortunately, the copy is distractingly idiotic. Distracting, that is, if you’re the sort of person who sits in the bathtub peering at the bubble bath container and asking, “What the HELL?” out loud to NO ONE.

Which I am. Hi.

The Juicy Orange bottle reads, “It’s juicy! It’s orange! It’s Juicy Orange!”. The Lavender bottle blares, “It’s purple! It’s soothing! It’s Lavender!”. And most irritating of all, the Coconut bottle (my favorite scent, by the way) slurs, “It’s tropical! It’s a nut! It’s Coconut!”.

Coconut is not a nut, Lander Essentials. It is in fact a seed. Or maybe a fruit. But it’s not a goddamn nut.

That’s not my point, though, my point is…is that the best they could do? I mean, really? What went on in that product meeting?

“Okay, we’ve got a new SKU launching, we’re gonna call it Juicy Orange. Let’s brainstorm package copy, people!”

Mumble mumble mumble “It’s juicy…it’s orange….”

“STOP RIGHT THERE. My god, you’re a GENIUS, Fred!”

Anyway. If I manage to set aside my great displeasure with the packaging, I am forced to admit this crap may be the best bubble bath on earth. It smells fantastic, especially the Orange, Coconut, Lime, and Caramel. The bubbles are rich and creamy and are long-lasting. Lander is every bit as good as, say, the philosophy line of scented bubble bath – but has the added benefit of being cheap as hell. $2.99 for a massive (annoying) bottle? Awesome.

I only use it for baths, but it does claim to be a “3 in 1″ product, meaning you can supposedly use it as a body wash and shampoo as well. Because it’s a bubble bath! It’s a shampoo! It’s – ah, nevermind.

Link: Walgreen’s
Ballpark price: $2.99 for 32 oz

Comments

Comment from orangepeacock
Time: October 18, 2006, 6:21 pm

I don’t know if your other readers have besieged you with return smelly recommendations, but Villainess Soaps make my knees go week from the great smell and are the highest-quality soap I’ve ever used. I know you’re a Lush fan, but try it. It’s even BETTER.

Comment from jonniker
Time: October 19, 2006, 11:17 am

Sweet Jesus, do NOT attempt to use this as a shampoo, whatever you do. I did once, and let me tell you, the results were not good, not good at all. Why I did it has no good explanation, other than I was in a hurry, my shampoo was in the other bathroom and blah, just blah and MY GOD, NO. Flyaways, frizzies, DISASTER.

I will, however, vouch for its delightful bubbly capabilities.

Comment from Melissa
Time: October 20, 2006, 5:40 am

Ha! Do you guys like comedian Jim Gaffigan? Your comment about the product meeting reminded me of his hilarious bit about Hot Pockets. I’m totally paraphrasing but it goes something like:

What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, “Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat?”

And then the guy who’s supposed to write the jingle oversleeps and he goes into the meeting and they’re like, “So, what’d you come up with?” and he’s like, “Um… ‘Hot Pockets’,” and they go, “What about in Mexico?” “um… ‘Caliente Pockets’.”

I just butchered that. So funny though.

Comment from Michelle
Time: October 20, 2006, 6:46 pm

Melissa, is he the same guy who does the bit about the cooking instructions for poptarts? All the steps for the toatser: remove from package, place in toaster, remove from toaster, eat (close enough) and for those who can’t wait for the toaster, microwave instructions. cook for 4 seconds? If so, he’s one of those I LOVE, but don’t admit to anyone that I spew pepsi through my nose because I laugh so hard.

Comment from Melissa
Time: October 22, 2006, 11:25 am

After spending some quality time with Google I’m 92% sure it’s Brian Regan who does the pop-tart cooking instructions bit. Mitch Hedberg’s bit about club sandwiches is great too:

“I like my sandwiches with 3 pieces of bread instead of two.”
“Me too! Let’s start a club. How do you feel about frilly toothpicks?”
“I’m for ‘em!”

Comment from Michelle
Time: October 22, 2006, 12:33 pm

Thanks Melissa! Who ever he is he makes me laugh so loud I’m afraid I’ll wake the kidlets.

Comment from anne
Time: December 20, 2006, 6:27 pm

beware the grapefruit scent! it smells like new barbie doll.

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Comment from alicia
Time: May 1, 2008, 3:31 pm

can anyone help? our stores don’t carry the juicy orange anymore and my hubby’s hooked on it. he’s going through withdrawal. is there a way to order it? we need more!

Comment from Yolanda
Time: July 2, 2008, 9:00 pm

I need that juicy orange too! My friend and I looked at every walgreens in town with no luck! Help!!!!!!!!!

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